(portfolio)
On Image Treachery:
Third Moment Profile (2022)
Helen Marten
2.1.2
A digital model of an apartment for sale at auction appears half-ruinous but magical in its milky luminescence. The details are rough and fragile, like a shoebox diorama, a cutaway scene pasted into volume by simulated wedges of daylight that add brightness to pattern, depth or shadow to corners and corridors. The mode is tender but not ironically so: The images are three-dimensional scans, perhaps from an iPad or iPhone, whose occipital lenses mesh and wide-map rooms with great expedience in very little time. Energy is not expended, but that lack is not expressed as dissatisfaction, rather as exquisite poise. To imagine the rooms as singular planar surfaces is to render them as sheets, like paper stacked in a printer; they are explicit thinness as individual pieces but explicit heft too, when imagined taken as a grouped body. To see these rooms as volumes is to laminate those individual surfaces together in a molten function of imaginative smoothing, a type of cognitive gluing whose causality of speed is accidental displacement: Traces of doorways, cupboards, skirting or sections of ceiling that hover suspended, ripped and not properly attached to anything offer what might be read as an outlined invitation to enter, to stack, to look through. Another analogy would be like cutting several of the wide surface sections of fabric from a T-shirt and leaving the structural seams intact: The body beneath is not erased but highlighted by the intention of the embroidered connections, marks previously relegated as trace infrastructure. This cutting-away undoes the idea of imposed cellular organisation; it disobeys the solid in favour of the more provisional. Density is understood as belonging to a fundamental cycle of organic abandonment, a process of technological and chemical progression, like shedding leaves on a seasonal tree. The body is always rendered subject to the perspectival space of representation, but this is a generative revealing rather than an act of dishevelment. The structures unfurled in this digital image are not evidence of collapse but reminders that soft technology is metabolized via human interaction: molecular, biological, emotional – all with perplexing signals of simultaneous redundancy and exacerbation. The solidity of this building-for-sale is fascinating for the very reason of its disaggregation: Through digital cloning, there is explicit computational error, a pathology of entropy that is not negation, not the loss of image, but a paradox in the compromise that efficiency presents – informational newness whose aesthetic has already been subject to damage.
The building’s proffer of habitation is confusing. It looks neither like commercial prothesis nor generated code but equally unlike a dwelling reasonably fit for human size or weight. In its ambiguous suggestion of scale, it connects to the toy house, where pleasure lies in the oscillation between care and domination in a strange moral friction. The allure, then, is perhaps also part of the framing of the image itself, an intense allusion of lit availability, suspended against a deep and hypothetical blackness. It is an origami image, a suggestive model of space that presents itself as both frontal elevation – unwrapped and declarative – and architectural net, a template with scored or perforated faces that might be flapped in multiple directions into newer and alternately shaped volumes. The rooms float unmoored from contextual domestic touch, an image that, for all its entailed flatness, feels strangely liquid, a molten carcass or corrupted remnant like the inside of an overheated plastic plug. The connected signs are those of circuitry and energy, but the image itself is corrupted. In conventional commercial terms, this is not exultant advertising, not an invitation for triumphant spending towards commodity fluidity, but rather the operation of partiality in its most poor-image remit: ‘home’ is suggested but ultimately unfulfilled as a probability. There is no mockery, no baroque spectacle, only the kind of melancholy of civic disappearance that presents itself as a poetic form of debris: the visible brown wood of a toilet seat, tacked-up posters on walls and doors, floral carpeting, an enamelled bath, the ubiquitous baby-blue and magnolia paint of interior detachment. The rooms are part functional mode, part cellular dream. In this sense, the space captivates because of its experiential flatness, everything pasted with simultaneous hierarchy into the same plane, the volumes not accentuated but esoteric and thin. The dizzying convergence of building materials no longer appears as topographic accumulation but a vertigo of surfaces: either smoothed to the point of erasure or shredded by the violence of acceleration. Architecture becomes the site of its own accident, an unfinished ruin in real time. It is no longer a stable metaphor but an endless fragment in circulation, gathered and repasted with decorative optimism – wallpaper applied not to embellish space but to camouflage the loss of depth, duration and permanence.
This image belongs to an endless exposing of parts, of mechanics, of all the things that move towards creating a whole but fail, stopping breathless somewhere on the way to their own reality. For all its promise, utopia is not the right project. This digital apartment is not a blueprint of a hospital or a prison, not a school, factory or barracks, but a spooky example at the fringes of a control society, where machines don’t explain with enough detail and the collective arrangement of their presented information is incomplete. Any desire to manipulate – to pillage, to consume, to swallow, to touch, to engorge – is subsumed beneath the simple play-function of looking. The plausible remnants of a wonderful, happy past elicit a brief shudder before the imagining of newly polished floors and expansive windows: The offer is one of work required, both physical and emotional. And yet the scale remains implausible – it must be a trick – meaning that the only hands feasibly poking about inside are not the indistinguishable many, moving in sofas or frying chops in a seasoned pan, but a single clumsy finger reaching in to flick out the staircase, to reglue toothpicks and thus simulate the balustrade. The continual confusion is the idea that these real rooms cannot actualize themselves beyond digital replication. As imagined spaces, they permit an absolute freedom of form and intent; their existence as an inhabited apartment block, slotted in among other real, living counterparts, converts that freedom into a shared responsibility, absorbing every private gesture into the social mass. When the dream of fulfilment fails to be realised in lived experience, culture – driven by mass acceleration – responds by offering simulations of possession that substitute immediacy for meaning. The critical challenge, then, is to resist the toylike logic of these simulations, in which ownership is reduced to frictionless interaction and gratification without duration, and to reassert forms of experience that cannot be miniaturised, sped up or mastered without consequence.
Days are treacherous. This is our paradox: We model, and the world performs with glittering appeal until dramatic composition wears thin. To look upon a shoebox with aerial distance is to witness the analogue approximations of life as dramaturgy, towards the kind of profound phantom existence where classic tropes of screen-based existence feel like a fulfilment of material desire. And modelling, of course, is historic: there is the modelling of the natural world, the modelling of political complicity, the modelling of pleasures and dystopic folly. The Romans built model cities with their belief in imperial organisation. The Greeks harnessed beasts and made empire-building sport; they engineered grottoes and laid decorative fancies for their goddesses. There was the Renaissance and its Platonic metaphysics. How, then, to define a contemporary view represented by the front-lit luminosity of this for-sale apartment? Something like a Brutalist agnosticism? A technical surrealism? A haptic simile of feeling? Or a simple, banal out-of-body-ism? Perhaps the threat of linear time is suspended, or confused, or even violated, because the scene is singular rather than plural: all rooms at once, together. A directional stuffing. The image remains an unmoored, syncretic vision of a reality resistant to capture and closure, and yet it remains, too, so magnetic, so compelling.
Virgil’s warning ‘Do not trust the Horse, Trojans, Whatever it is I fear the Greeks even when they bring gifts’ (1) reinterprets a divine offering into a device insinuated to bring downfall. It coalesces around the distrust of an image ultimately constituted by material means neither rigid nor ephemeral but strangely multiple. Troy’s horse was provisional and toy-like, but its scale and narrative eccentricity conveyed value; the buzzing entrails of its hiding soldiers measure the wit and humour of Odysseus’s organic metaphor of architecture as communication. The effectiveness of the Trojan horse legend is held in the way it recycles, reinscribes and mobilises an age-old narrative about unwittingly wheeling an enemy right into the heart of one’s own designated sanctuary. Perhaps in architecture, then, to name the metaphor is to kill everything around it, like overanalysing a joke. Once the nomadic ambiguity of the Greeks’ horse is destroyed, so too comes downfall, and gone with it, the envelope premise of safety.
Psychology has provided many classic house-as-body analogies: heart and hearth; the window’s optical witness; attic as hallucinogenic mental instability; basement as bowels; the ruddy spectrum of furnace and organs; spine and stair. The built world is never more malleable than spoken language, but without its anthropomorphic dimensions, the house, like the city, is empty. The photographic object replicates and regenerates through the slipperiness of its analytical contortions – immense melancholy and immense beauty entwined. The cartoon has always recreated fictional renderings of an altered space of mind, a built landscape whose anecdotal meaning is often beyond articulated speech: animals impossible to each other with regard to relational scale or time; buildings that huff, are dissolved as fleeting cosmic slag, then burst anew into elephants of similar hue or proportion; seasonal delusions of forests that never drought; moons that never wane; stars that never die.
Disney’s first animations were produced using a multiplane camera, layering numerous painted glass cells one atop another, and moving them past a lens at different speeds. Calculated and photographed frame by frame, this analogue method created a parallax effect, with the illusion of depth and effect of rotation newly possible. Technicolor Pinocchio, Snow White, and Bambi – all emerged through gradual industrial striations, transforming a two-dimensional contingency into three-dimensional gratification, not defensive masks but newly accelerated, alive magic. Like a head making fractional turns to peer outside through a window, the multiplane camera captured something of the retinal experience of observing the world in notation. Fictional renderings of signs – trees, fences, clouds, cliffs, flowers – became more than the simple possibility of nature’s great labour force continually producing raw material for human and social utility; they became part of the trompe l’oeil effect of privileging mobility over stasis, of the absolute ontological priority of newness signalled by change.
To extract a real object from digital space and replicate it as an engineered thing is a complex project. In physics, a ‘moment profile’ is a mathematical expression that involves the product of distance and physical quantity. The moment is defined with respect to a fixed reference point and a physical instance of force or quantity of force located an expressed distance away from this point. The moment profile indicates in useful terms how a substance behaves under exertion. It is an empirical translation of enthusiastic social progress outmanoeuvring its own ingenuity, a material response of physical deterrence to hyperactive annihilation. The calculation might indicate a technical weakness in a material’s tensile integrity or suggest just how floppy or curved an intended straight line could become under stress. It is poetic, then, to extrapolate the linguistic beauty of the terminology and imagine a moment profile both as a definition of the point at which actual material fails – a space of elastically optimistic risk – and also as a locating mark in time indicating the relationship between geometry and theatre, a calculation of the place of things on stage. Roland Barthes describes the stage as the line that stands across the path of the optic pencil, (2) tracing at once the point at which it is brought to a stop and, as it were, the threshold of its ramification: thus, he explains, representation is formed.
Perhaps all narrative occurrences may be understood as operating through preloaded configurations termed moment profiles: information, symbols and the erratic, obstinate otherness that exists blurred between expression and disguise. More specifically, a third moment profile condenses this suggestion, a triadic structuring in theoretical terms of object, text and image – events of world-making itself: as tangible matter heavy in a sunless city; as serpent script with perpetual signification; as buoyant representation, symbolic but beyond the grain of touch. Father, Son and Holy Ghost; heaven, earth and hell. Meaning is not explained so much as mobilized in rhetoric. Philosophy, then, becomes a scouring of surfaces where the glowing mash of a digitally captured house reveals, in accelerated time, the visible symptoms of life gushing forth or draining away. Home, family and companionship persist as elastic narrative functions: smooth, elusive and reactive. The ideology of transparency becomes thickened, not from violence or inertia but by excess desire, which fogs structures of catastrophe within the reciprocal enchantment of cinematic production.
First written for the solo exhibition Third Moment Profile | The Almost Horse, Sadie Coles HQ, London 2022; re-written 2025–26 for Mud Physics: Theoretical Writings, a collection of Helen Marten’s writings due to be published by Sternberg Press and Institut für Kunstkritik, fall 2026.
Born in Macclesfield, UK in 1985, Helen Marten is an artist and writer who works across sculpture, painting, drawing, video and writing. She studied at Central Saint Martins and University of Oxford, and lives and works in London. She is currently at work on her second novel, A Polite History of Vandalism, and a book of unruly essays on containers, Broken Villas.